To launch the $5 McValue Menu like the iconic deal it is, we enlisted the help of a few icons you may have heard of: Grimace, Birdie, The Hamburglar, and on vocals, one Miss Britney Spears. Because it’s not just Value, it’s McValue, bitch.

Agency: Cossette

ECD: Andrew Chisholm
Creative Director: George Lin
Creative Director: Alex Manahan
Design Director: April Tran
Producer: Ella Kovacs
Production: Circle
Director: Chris Balmond
Editing: Nimiopere
Editor: Raj Ramnauth
VFX & Colour: Freefolk
Audio: Vapor Music

These days, you can't convince people to drink more milk, but you can remind them that it's in the dairy products they love. This campaign was designed around one simple message: Canadian milk is so good, losing even a single drop is a real tragedy. 

Agency: DDB Canada
CCO: Cosmo Campbell
ECD: Paul Wallace
Copywriter: Alex Manahan
Art Director: George Lin
Director: Matt Devine
Photographer: Matt Barnes

How do you raise awareness for Ronald McDonald House? You treat it like an incredible piece of real estate. Why? Because people LOVE browsing real estate listings and tours. By seeming to put Ronald McDonald House up for sale, we're helping make Canada's most essential house, Canada's most viewed listing.

IAMs Cat Food has a lot SKUs. No matter what life stage your cat is in, IAMs probably has the right food for your feline friend.

That’s why we created this adorable mini campaign to remind cat owners that cats go through different life stages just like you and me.

Agency: Tribal DDB
ECD: Marketa Krivy
CD: Erin Kawalecki
Copywriters: Alex Manahan, Saro Ghazarian
Art Director: George Lin
Director: Tom Feiler

AGENCY: GUT
Chief Creative Officer: Max Geraldo
Executive Creative Director: Christian Buer
Creative Director, Copywriter: ARJANG ESFANDIYARI
Creative Director, Art Director: Noreel Asuro
Creative Director, Art Director: George Lin

Dairy Farmers of Canada are as innovative and tireless as any startup in their pursuit of quality Canadian milk. It's what they call Dairy Farming Forward.

Agency: DDB Canada
CCO: Brent Choi
CDs: Allan Topol, Craig Ferguson
Copywriter: Dan Szczepanek, Alex Manahan
Art Director: George Lin
Director: Phil Brown

A campaign about honesty, and while we're being honest, a really big logo.

Agency: DDB Canada
CDs: Allan Topol, Craig Ferguson
Copywriter: Alex Manahan
Art Director: George Lin
Director: Mike Andrews
Photographer: Clay Stang

Teens have it hard. When they go house to house Trick or Treating it's less cute. Who wants to hand out candy to teenagers?

Skittles does.

That’s why Skittles drove a house to Trick or Treat them.

Agency: DDB Canada
CDs: Allan Topol, Craig Ferguson, Diego Bertagni
Copywriters: Alex Manahan, Mike Albrecht
Art Directors: George Lin, Ryan Speziale

A gaming controller that’s bananas. Literally.

To promote No Frills Aisles of Glory: Legends of the Haul video game, we created a controller made from real bananas – No Frill’s iconic symbol of fresh for less.

The limit-edition Frill Blaster Pro uses capacitive touch technology to transform ordinary bananas into controller buttons. The result is a seamless gameplay, where tapping a banana moves your character.

Agency: john st
CCO: Cher Campbell
CD: Jess Willis
ACDs: Alex Manahan, George Lin
Art Director: Xiang Zheng
Copywriter: Emma Lorenzi
Designer: Carol Hung
Game Production: Relish Interactive
Banana Controller Fabrication : Wondermakr

A last minute holiday gift shop for the literal procrastinator in us all.

Agency: DDB Canada
CDs: Allan Topol, Craig Ferguson
Copywriters: Kyle Waye, Alex Manahan
Art Directors: Troy Geoghegan, George Lin

Placed enroute to Whistler, BC, this digital billboard uses real-time snowfall data to synchronize the whipped cream or foam levels on McDonald's espresso drinks to the amount of recent snowfall in Centimeters at the Whistler Blackcomb resort.

Agency: Cossette Vancouver
ECD: Michael Milardo
Copywriter: Matt Mitchell
Art Director: George Lin
 

I’m a drawer.