These days, you can't convince people to drink more milk, but you can remind them that it's in the dairy products they love. This campaign was designed around one simple message: Canadian milk is so good, losing even a single drop is a real tragedy. 

Agency: DDB Canada
CCO: Cosmo Campbell
ECD: Paul Wallace
Copywriter: Alex Manahan
Art Director: George Lin
Director: Matt Devine
Photographer: Matt Barnes

A gaming controller that’s bananas. Literally.

To promote No Frills Aisles of Glory: Legends of the Haul video game, we created a controller made from real bananas – No Frill’s iconic symbol of fresh for less.

The limit-edition Frill Blaster Pro uses capacitive touch technology to transform ordinary bananas into controller buttons. The result is a seamless gameplay, where tapping a banana moves your character.

Agency: john st
CCO: Cher Campbell
CD: Jess Willis
ACDs: Alex Manahan, George Lin
Art Director: Xiang Zheng
Copywriter: Emma Lorenzi
Designer: Carol Hung
Game Production: Relish Interactive
Banana Controller Fabrication : Wondermakr

Teens have it hard. When they go house to house Trick or Treating it's less cute. Who wants to hand out candy to teenagers?

Skittles does.

That’s why Skittles drove a house to Trick or Treat them.

Agency: DDB Canada
CDs: Allan Topol, Craig Ferguson, Diego Bertagni
Copywriters: Alex Manahan, Mike Albrecht
Art Directors: George Lin, Ryan Speziale

Chicken Rich Adjective
/chIkn, riCH/

Definition:
The feeling of getting so much fried chicken for teeny tiny monies.

Agency: john st
CCO: Cher Campbell
CD: Jordan Cohen
ACDs: Alex Manahan, George Lin
Director: JP Chartrand
Music: SNDWRx

A last minute holiday gift shop for the literal procrastinator in us all.

Agency: DDB Canada
CDs: Allan Topol, Craig Ferguson
Copywriters: Kyle Waye, Alex Manahan
Art Directors: Troy Geoghegan, George Lin

Work a giant raccoon climbing the CN Tower into an ad campaign. Mission accomplished.

Agency: draftline YYZ
ECD: Diego Bertagni
ACDs: Alex Manahan, George Lin
Illustration & Animation: Polyester Studio

Dairy Farmers of Canada are as innovative and tireless as any startup in their pursuit of quality Canadian milk. It's what they call Dairy Farming Forward.

Agency: DDB Canada
CCO: Brent Choi
CDs: Allan Topol, Craig Ferguson
Copywriter: Dan Szczepanek, Alex Manahan
Art Director: George Lin
Director: Phil Brown

A campaign that saved a trafficking victim's life.

Human trafficking is a global and local problem. In Canada, 60% of its victims are under 16 years-old. We had to make Canadians aware of the problem by showing them how to recognize the signs and report what they saw. Knowing airports and hotels are human trafficking hotspots, we targeted travellers by intercepting them on platforms where they search for flights and hotels - turning them into our eyes and ears while they travel.

Hotel de Jeunesse Website

Agency: Tribal DDB
ECD: Marketa Krivy
CDs: Erin Kawalecki, Diego Bertagni
Copywriters: Alex Manahan, Victoria Sturgess
Art Directors: George Lin, Vanessa Heber, Mark Ovsey
Designers: Duncan Collis, Nicholas Bujnak, Christian Steffan
Illustrator: Shannon Elliott

A campaign about honesty, and while we're being honest, a really big logo.

Agency: DDB Canada
CDs: Allan Topol, Craig Ferguson
Copywriter: Alex Manahan
Art Director: George Lin
Director: Mike Andrews
Photographer: Clay Stang

Placed enroute to Whistler, BC, this digital billboard uses real-time snowfall data to synchronize the whipped cream or foam levels on McDonald's espresso drinks to the amount of recent snowfall in Centimeters at the Whistler Blackcomb resort.

Agency: Cossette Vancouver
ECD: Michael Milardo
Copywriter: Matt Mitchell
Art Director: George Lin
 

Predator Watch is an initiative of Children of the Street Society that stops predators from engaging in online child exploitation.

Through a partnership with Google, we were able to create AdWords using key terms normally restricted under Google's Advertising Policy. These AdWords targeted online sexual predators precisely at the moment they searched for child pornography—reminding them that undercover officers are online.

Agency: Cossette Vancouver
ECD: Michael Milardo
Copywriter: Pierre Chan
Art Director: George Lin

IAMs Cat Food has a lot SKUs. No matter what life stage your cat is in, IAMs probably has the right food for your feline friend.

That’s why we created this adorable mini campaign to remind cat owners that cats go through different life stages just like you and me.

Agency: Tribal DDB
ECD: Marketa Krivy
CD: Erin Kawalecki
Copywriters: Alex Manahan, Saro Ghazarian
Art Director: George Lin
Director: Tom Feiler

To share what alumni had to say about their Royal Roads experience, we started an online recruitment campaign. But we didn't want to resort to the infamous testimonial ad, so instead of asking for cliche quotes, we asked them for their personal phone numbers and emails. Amazingly, hundreds of grads volunteered, allowing complete strangers to contact them for honest, unfiltered opinions. 

Agency: Cossette Vancouver
CD: Michael Milardo
Copywriter: Pierre Chan
Art Director: George Lin
Photographer: Clinton Hussey

I’m a drawer.